High street purveyor H&M is stepping up their game by venturing into the heartlands and CBD with three new stores opening this month and next.

On May 29, the retail giant will be opening up a 17,000 sq. ft. unit at Jem (#01/02/03-01), and following right after that in June at Suntec City (#01-1002) and VivoCity (#01-19/20). 

While the flagship store in Orchard Building still remains the largest, the three  new stores are full concept stores, carrying various concepts for women, men and kids. Collections will also be updated on a daily basis so heartlanders won’t have to venture out of their comfort zones to shop like crazy.