Via France and New York, the boutique and bespoke perfumes of Le Labo are now available in Bangkok at Siam Paragon, the brand’s first flagship store in Thailand. 
 
Found on the first floor of Siam Paragon in their Fashion Gallery Zone, the concept behind the brand is “craft” perfume with hand-blended scents. Go in the shop and get led around by your nose with one of their on-site scent experts. In addition to perfumes, shoppers will find a selection of lotions and shampoos.
 
Le Labo—or, “the lab”—is famous as much for its design and style as it is for its fragrances, with a behind-the-scenes sort of shopping experience you rarely get with a perfume. 
 
Perfumes here are named after the main scent note and a number that indicates the scent’s total ingredients, such as Bergamote 22 and Thé Matcha 26. Owned by the American cosmetics giant Estée Lauder, the brand began in New York in 2006.