Fashionistas and capsule wardrobe fans take notice: Siam Paragon tells BK Magazine the first Loro Piana store will officially open its doors at Siam Paragon (Main Floor) on the 1st or 2nd of October, so fashion connoisseurs can look forward to the hyper-luxury essence of this Italian brand. 

 

The garments from this 99-year-old style are famous for their craftsmanship as well as their profile—dubbed by GQ as the “Uniqlo for billionaires.” If you want to dress like Kendall Roy from HBO’s billionaire drama Succession, you dress in Loro Piana. 

 

With over six generations of expertise, the brand is known for using the world's finest and rarest raw materials such as vicuna wool, known for its softness and feather-light texture, made from a species of camelid native to the Andes Mountains shorn only every two years. 

 

Coupled with Mongolian cashmere and Chinese silk, Loro Piana, which started out in northern Italy in 1924, uses hand-stitching and traditional techniques that have made it the digs of the hi-so fashionable and the jetset.