Adidas rolls out its sneakers-friendly denims

With Adidas classics and Y3, the German brand has constantly reshaped its image from a sportswear to a fashion label. What’s next? A jeans line. After a test-run with Diesel last year (with price tags around B8,000 a pair), 2011 sees the official launch of the Adidas Originals Blue collection, featuring four jean styles for men and women. Designed especially for your white Adidas sneakers, the ends of the legs aren’t too skinny and come cuffed with a special material that doesn’t leave denim stains on your shoes. B3,590-B6,590 at Adidas Originals stores.

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