7 in-demand cult brands you didn’t know were available in Bangkok and where to find them
Some of the world's coolest labels are available right here--you just need to know where to look.
9 years ago
Credit www.kuboraum.com
Kuboraum
The brand: The Berlin-based eyewear company specializes in bold and unique frames, all of which are handmade in Italy.
Why it’s hot: The architecture-inspired, mask-like eyewear is built like a tank and really hard to get hold of. Expect to find it only in the coolest—and boldest—stores.
Where to get it: Liberty Area One, 2/F, Ekamai Mall, Ekkamai Soi 10, 02-381-5922. www.libertyareaone.com
Example price: Kuboraum B1 sunglasses (B7,000)
Credit www.secondstage2008.jp
Engineered Garments
The brand: Japanese-born American designer Daiki Suzuki creates contemporary men’s clothing that sits between streetwear and playful work-wear.
Why it’s hot: Despite the brand’s name and utilitarian materials, it doesn’t play up to too many workin’ Joe style cliches, instead producing modern designs that simply reference industrial work-wear.
Where to get it: Siwilai, 5/F, Central Embassy, 1031 Phloen Chit Rd., Pathumwan, 02-160-5809-12. www.siwilaistore.com
Example price: Ghurka shorts in brown floral print canvas (B11,500)
Credit www.facebook.com/onionbkk
The Hill-Side
The brand: From the owners of Hickoree’s, a men’s accessories boutique in NYC, this brand specializes in playful menswear like woolen ties, print shirts, watch straps and other accessories.
Why it’s hot: Though aimed at guys, most of the pieces are actually unisex. We really like the Blanket stripe square-end tie (B1,674).
Where to get it: One Ounce for Onion, 19/12, Ekkamai Soi 12, 02-116-6078. www.onionbkk.com
Example price: Wool blend blanket stripe five panel cap (B2,690)
Credit en.zalora.co.th
American Apparel
The brand: You don’t need to be told that this is the world’s hottest everyday basics brand, focusing on T-shirts, shirts and jeans for both men and women.
Why it’s hot: Remember when everyone was wearing Helvetica alphabet tees and tight disco pants? They continue to deliver ‘must-have’ items each season, and now you don’t need to pre-order from Instagram.
Where to get it: Zalora.com
Example price: Nylon Condura Fanny Pack (B899)
Credit Pigalle Paris
Pigalle Paris
The brand: Named after Paris’s red-light district, where designer Stephane Ashpool grew up, Pigalle Paris specializes in streetwear that’s made a big impression on the hip-hop fashionista set.
Why it’s hot: From Nike to ASAP Rocky, all the biggest names of the moment want a piece of this cult sensation. Following last year’s Pigalle x Nike Air Raid collaboration, the two design houses have just announced a follow-up collaboration.
Where to get it: Siwilai, 5/F, Central Embassy, 1031 Phloen Chit Rd., Pathumwan, 02-160-5809-12. www.siwilaistore.com
Example price: Blue cotton nylon jacket (B27,500)
Credit www.facebook.com/onionbkk
Shoes Like Pottery
The brand: This Fukuoka-based shoe company claims to date back to 1873. Its USP is applying the craftsmanship of Japanese pottery to shoemaking. Each hand-sewn pair of sneakers is fired in a kiln for a soft and flexible sole with added durability.
Why it’s hot: Another brand from the stable of Hickoree’s in NYC, this one ticks all the boxes: unique craftsmanship, Japanese, minimal.
Where to get it: Onion, 19/12, Ekkamai Soi 12, 02-116-6078. www.onionbkk.com
Example price: Brown duck low shoes (B5,500)
Credit www.gentlemonster.com
Gentle Monster
The brand: Founded by Kim Han-kook in Seoul, Korea, this brand makes talk-of-thetown experimental sunglasses that are now popular from Tokyo to Paris.
Why it’s hot: These shades are worn by many K-Pop stars as well as It girls like Miranda Kerr and Jessica Alba. The brand’s hottest line is the basic Wayfarer-shaped DiDi D, which comes in seven different lens shades including a polycarbonate option.
Where to get it: The Wonder Room, 3/F, Siam Center, Rama 1 Rd., 02-658-1000 (Ext.1379). goo.gl/5v0d27
Example price: Siren sunglass (B12,200)
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