It seems a long time ago that we announced the imminent arrival of Swedish cheap-chic brand H&M in Bangkok, and now there’s finally confirmation. H&M will unveil its first store in Thailand at Siam Paragon, right next to rival Zara, in late September (exact date TBA). It’s a little unfortunate that, from what the press preview told us, they will launch with their Fall/Winter 2012 collection which features a bunch of beautiful jackets, coats and boots that can’t realistically be worn in Thailand’s steamy weather. Still, there’s only two months left to wait, guys.