The guy behind Bangkok’s coolest multi-label store, Sorasak “House” Chanmantana, has launched his own menswear label that sticks to his taste for vintage style with the odd preppy touch.

 

Clothiers Ekamai debuts with a clean-cut, button-down shirt (B3,490) that’s available in white or denim blue cotton that’s sourced from Japanese garment master Shuttle Notes.

 

Forget the fancy flourishes of many other local brands; these shirts have a back-to-basics cut and feel befitting cult Scandinavian and Japanese brands.

 

The new line also offers on-point Japanese cotton T-shirts (B1,690) that ape the Danish military look from the ‘70s and accessories like indigo bandanas (B1,390) and pocket squares (B1,190).

 

House tells us bolder styles are on the way paying homage to various mid-century fashion movements.  Available at Onion, 19/12 Ekkamai Soi 12, 02-116-6078. www.onionbkk.com