New collections, exclusive product launches….and arcade games. 

After making its rounds through Tokyo, Seoul, Shanghai, Singapore and Hong Kong, Chanel’s Coco Game Center has finally made its way to Bangkok—and it’s truly every woman’s beauty heaven. 

Inspired by Japanese arcade games, the interactive beauty pop-up celebrates the official release of Chanel’s lipstick line “Rouge Coco Lip Blush” with a slew of game stations that highlight some of your favorite Chanel Beauty collections. Sweet.

Try your luck with the claw crane “Bubble Game” to see if you can win products from the Hydra Beauty skincare line or other goodies, or fasten your seatbelt at “Beauty Ride” for a fun race with the Coco Car, but not before reapplying your lipstick with the latest range of Rouge Coco collection stored in the glove compartment. Of course, a classic arcade is not complete without the good old game stations, simply dubbed here the “Rouge Coco,” where you can either play Sounds (Chanel’s version of Guitar Hero) or Smash (modeled after Pong). 

After reliving your childhood arcade memories, sit and chill at the “Chance Lounge,” where you can try out six new pink shades of Rouge Allure Ink matte liquid lipsticks. Also available exclusively at the Coco Game Center are the Rouge Allure Velvet lipsticks (B1,450) from Chanel’s holiday collection (gorgeous limited edition gold tubes with red lacquered caps) as well as the travel-friendly Chance Three Moods shimmering scented gel trio (B3,700) and the Chance Eau Tendre fragrance touch-up cushion (B2,900).

There are more pop-up exclusive Chanel beauty products for you to splurge on, but we don’t want to spoil the surprise completely.

The Chanel Coco Game Center will be at the Erawan Bangkok for a limited time only from July 14-30. Register your time slot at  

1/F, Erawan Bangkok, Phloen Chit Rd., 085-902-6336. Open daily 11am-9pm