Thailand boasted a lot of new fashion brands recently with the opening of Em Sphere—from Pipatchara to Vinn Patararin—but don’t count Siam Paragon out because the first floor of the mall will be hosting the first ever pop-up of Thom Browne. 
The chic, understated uniform-vibe style opened its pop up late last week at Siam Paragon, a retail debut for this world-renowned brand. It’s a little bit retro, a little bit minimalist, and the shop itself takes its style more from an office space than the upscale shops you’re used to seeing at Siam Paragon.
If you’ve got a burning desire to kit yourself out in boxy suits and tweed, now’s your chance to do it in style. And, if you’ve got a weiner dog lover in your life, the can’t-miss item is the Hector Browne bag, modeled after the designer’s very own dachshund. This new shop will be presenting standout items from the latest spring 2024 collection. 
This American brand may be appearing for the first time in Thailand, but it’s got decades of sway on the global scene, partnering with the likes of Moncler and Brooks Brothers. 
No closing date has been announced for the pop-up, and the shop will be open daily, 10am-8pm Sunday through Thursday and 10am-9pm for Friday and Saturday.