Want a chance to twin with your favorite Hollywood celebs on their day off? Well, your chance is coming to Phrom Phong soon with the opening of Bangkok’s first Alo on Nov 17 at Emquartier. 
From LA to BKK, the brand is a favorite amongst fitness lovers, especially in the yoga and pilates communities. Hollywood top names from the likes of Kendall Jenner and Olivia Wilde to Taylor Swift have been caught sporting Alo leggings. If you didn’t get a paparazzi shot, did you even actually workout?
Since its inception in 2007, the LA native activewear and street fashion label has been keeping up with its mission to make clothing that goes beyond fashion and enters the realm of lifestyle and functionality. The range of items are easily styled up, and they’re sleek enough that you wouldn’t be embarrassed to throw it on for a midnight grocery run.
The moniker Alo is short for air, land, and ocean—referencing its adaptability. The brand is also eco-conscious, avoiding such practices like unfair labor practices and implementing ethical working environments for their staff.