When it comes to beauty secrets, we normally turn to Western or Korean gurus for help. But over the years, Thailand created makeup that can stand up to international standards—but tailor-made for Asian features and the tropical climate. BK has gathered some unique home grown brands that you can add to your daily glam routine.

 

 

Hitting its stride during the pandemic, a time when most people were working from home, Everpink Cosmetics struck a chord with customers who were seeking to enhance their features rather than focus on heavy coverage. It’s no surprise that their first hit products were the glossy glidable Lip Sass (B350) and the light weight Blush My Feelings (B490) matte finishing cream blush. What makes them stand out is the two in one formula that beautifies and nourishes skin with locally sourced ingredients like the inclusion of butterfly pea in their bestselling Brow Lift (B490).

 

 

From the minds of a famed celebrity makeup artist who goes by “Minnie Tries Makeup” comes Qloas beauty, a makeup project that reflects the experimentation and fun side of the beauty industry. Their color pencil liner (B590) is an easy way to cop editorial looks or add a pop of color to a casual vibe. 
 

 

Srichand’s products have become a sort of modern legend and have been with Thai consumers since the 40s. Their range of translucent powder (B320-B590) got everyone from school girls to celebrity makeup artists swearing by its lasting quality. In recent years, they’ve also added skincare and sunscreen to their stocklist. What’s more, their signature contemporary Thai style packaging, even collaborating with Thai film projects like Man Suang for a special character-based edition.

 

 

Founded by YouTubers GoyNattyDream, Bitch with Brain (often abbreviated as BWB) came into the spotlight just last year and has taken the beauty world by storm. Just this Songkran, they came out with Blush in a Rush (B490) packaged in a convenient applicator stick that’s easy to swipe on the go. They also collabed with makeup remover brand Softne for a line of cleanser and wipes.

 

 

There’s no other brand that screams Y2K makeup more than La Glace. From their en vogue marketing campaigns to the wallet-friendly price tag, it’s no wonder this brand has won over the hearts of the younger crowd. The trendiest item has got to be the viral pitch black magic lip and cheek PH blush (B289) which adjusts to a youthful flushed hue when it blends onto your cheeks.

 

 

The most viral Lip Oil (B325) that popped off of Tik Tok last year has got to be from Glory Glowy. Their hydrating and minty formula along with a sizable blush applicator will give you the shine sans stickiness and juicy lips that we all want to complete a summer look. Their multi balm—(B345) which can be used on the eyes, cheeks, and lips—has been receiving some love due to its shea butter consistency and long lasting effect.
 

 

Kindness is more of a skincare than a makeup brand. But if you’re looking to change up your sunscreen, we recommend Kindness’ tried and true Freedom Invincible Water Fresh sun screen (B550). It’s water base, fragrance, and alcohol free, ensuring that the product would wear light on the skin while keeping it nourished and safe with SPF 50+.