Sometimes, there’s flavor where you least expect it, and Thai restaurant Prod. in Pattaya knows exactly where to look.

Prod. is the first seafood and Thai fine dining restaurant in Pattaya, where chefs get playful with tradition, transforming the freshest catches from the sea into artistic explosions on a plate. Here, respect for Thai heritage runs deep, but the restaurant doesn’t shy away from modern techniques, either. They're passionate about showcasing the bounty of the ocean, all while embracing a "Fin-to-Scale" philosophy that keeps sustainability at the forefront.

A Celebration of Local Treasures

At Prod., the philosophy is simple yet impactful: the most exciting culinary discoveries are often hiding in plain sight. They believe in the magic of rediscovering familiar flavors with a touch of creativity and resourcefulness. This translates into dishes that elevate classic Thai comfort food with a modern edge. 

Think about it – your favorite Pad Thai could be reimagined with a touch of molecular gastronomy, or a Tom Yum soup infused with the essence of sun-dried fish for an extra kick. Prod. aims to surprise and delight taste buds while staying true to the heart of Thai cuisine.

Waste Not, Want Not

Sustainability isn't just a trendy phrase at Prod., it's the driving force behind their unique "Fin-to-Scale" approach. Inspired by the traditional practice of utilizing every part of the fish, Prod. extends this philosophy beyond the seafood itself. Here's where things get interesting – they've found innovative ways to minimize waste and maximize flavor:

• Oil-Blanched Delights: Borrowing a technique from Japan, Prod. uses oil blanching to make even the fish scales edible. Imagine the delightful crunch of these crispy scales adorning a perfectly cooked sea bass.

• Shrimp Shell Surprise: Discarded shrimp shells get a new lease on life as delicate tuiles (thin, crispy cookies). These add a touch of elegance and a burst of shrimpy flavor to the plate – a delicious way to reduce waste.

• Bones Become Broth: Leftover fish bones, usually destined for the trash bin, are simmered into a flavorful broth, enriching soups and stews. Not a single part of the fish goes to waste!

Unveiling Hidden Depths of Flavor

Prod. delves even deeper into the world of taste by exploring both dry-aging and wet-aging techniques for their fish. Dry-aging, a method often used for beef, concentrates the flavor profile of the fish, resulting in entirely new taste experiences. 

Wet-aging, on the other hand, utilizes the power of vacuum sealing to preserve moisture while still allowing the fish to develop a deeper complexity of flavor.

A Space for Everyone

Prod. is as accessible as they come. They offer dedicated dining and cafê zones, a VIP room for special occasions, and a pet-friendly outdoor space – all with a comfortable and welcoming ambiance. To complete the experience, live music sets the mood for unforgettable evenings.

A visit to Prod. is an exploration of Thai culinary heritage through a fresh lens. It's a testament to the power of creativity, resourcefulness, and the unwavering respect for local ingredients. Come prepared to be surprised, and to discover hidden depths of flavor in familiar dishes. You can find the restaurant and make a reservation here.