W Bangkok is turning the Mid-Autumn Festival into something a little more unexpected this year. The hotel’s new seasonal launch, The Selene Serpent, combines classic gifting with interactive design, reimagining your typical mooncake box as something more tactile, playful, and a lot more fun.

 

The name draws on mythology and symbolism from both Greek and Chinese lore. Selene, the Greek goddess of the moon, lends her name and celestial mood, while the serpent brings associations of intuition, transformation, and luck for the Year of the Snake, which we are in right now. 

 

 

When opened, the box transforms into a custom-designed snakes and ladders game board, a game which some of you may have played before, complete with colorful dice and tokens. It’s not just an elaborate package. It’s a board game, designed to bring friends and family together around a table, with mooncakes in one hand and game pieces in the other. We haven’t really seen a mooncake box or concept like this before. 

 

 

The flavors, as expected from W, skew inventive. The baked lava set features peach oolong tea, Nanyang white coffee, orange, and durian, offering a range that plays with both classic and niche cravings. Meanwhile, the snow skin selection leans into dessert-like territory, with raspberry cheesecake, banoffee, pumpkin truffle, and caramelized pineapple rounding out the set.

 

 

A box of four is priced at B1,499 net, with individual mooncakes available at B199 each. Early birds can take advantage of a promotional rate of B1,199 for a four-piece box until Aug 31. Orders are available for pickup or purchase at W Bangkok from Aug 1 through Oct 15.

 

 

With The Selene Serpent, W Bangkok isn’t just selling mooncakes, it’s doubling down on its playful luxury DNA. Past years have seen increasingly elaborate designs across Bangkok’s mooncake scene, specifically from W Bangkok, but the hotel’s entry this year trades ornate for interactive. It’s a subtle shift, but one that puts the focus on connection and shared experience rather than presentation alone.

 

 

It’s rooted in a long-standing tradition, but there’s a twist—literally. The snakes and ladders game, hidden within sleek packaging, turns the act of giving into an event, something that extends beyond the moment the box is opened.