Vegan Vibes is the region's first vegan festival that's set to inform and enlighten people about the benefits of going meat-free. Set to take place in the first quarter of 2015, expect a festival-like atmosphere with lots of music, food and drink booths and everything you need to know about veganism. We talk to festival organizer Jennifer Banse about going vegan and what we can expect from the festival.

When did you first think that Singapore had a burgeoning vegan scene?

Actually, it was the lack of a cohesive scene in Singapore that was the impetus for the festival. We have really good vegetarian restaurants here, but personally I feel there isn’t enough awareness for veganism. It usually gets confused as a food category or has connotations of 70’s hippie culture. That was when I educated myself more online and found thriving vegan scenes in LA, Australia and Europe. I thought it would be cool if Singaporeans could share a piece of the meatless pie.

When did you start becoming vegan?

I was on a plant-based diet for many years but decided to embrace veganism at the beginning of June 2014. Since cutting out meat and animal by-products from my diet completely, and eating whole, fresh foods, I personally have experienced more energy, clarity of mind, better health and clearer skin. It is also inherent in my nature to love all animals; now I feel all the more connected to them.

What made you start this festival?

I came across a few vegan festivals held overseas on YouTube. I told my husband Ken, who is vegetarian but slowly going vegan, how nice it would be to have one in Singapore. Ken, in all his creative entrepreneurial spirit, suggested that we should start one. Next thing you know, Vegan Vibes Festival was born.

What can attendees look forward to at this festival?

Our vision is a fun day outdoors in the sun, with your feet on the grass, celebrating life with all life! We want to showcase the best of Singapore’s plant-based culinary cuisine; some names you may have heard of, some you may not, but all are worth tasting! Apart from the delicious food, you can expect great live music from international and local bands, cruelty-free retail products, workshops, yoga sessions, good company and positive vibes. Oh and vegan beer.

Why do people normally turn completely vegan, in your opinion?

With the help of the Internet and social media, people are getting more aware of what they put in their bodies and where their food comes from. The realization of what actually goes on behind the scenes in the livestock industry and making the decision to stop supporting the cruelty. The benefits one experiences, health-wise, and having a clear conscience are other factors.

Best vegan place in Singapore?

Vegans eat primarily vegetarian dishes, with completely no animal products such as egg or diary. I enjoy everything at CiYan Organic Vegetarian Restaurant at Smith Street. It’s an unassuming, cozy mom-and-pop eatery that serves nutritious food cooked with love. The menu changes daily, although most of their dishes are vegan, some aren’t. Just ask to be sure. You can find me there almost every day.

Where to shop for vegan food in Singapore?

If you are looking for specialty food for vegans, such as vegan sausages or vegan cheese, Cold Storage in Ngee Ann City or SuperNature in Forum Shopping Mall carries such items. Otherwise, most supermarkets or markets have your daily fruit and vegetables needs. Make sure to choose organic produce!

Why is it the right time to host a vegan festival?

Like a good smoothie, it’s a blend of the increase in pro-plant businesses in Singapore, sustainability and organics sector, and positive activities such as pet adoption drives and urban farming that paves the way to a day where the community at large can come together to celebrate! And also, is there ever a bad time to party?

Does meat ever tempt you?

Before becoming vegan, I ate a primarily plant-based diet as I didn’t feel comfortable ethically eating meat. Removing meat and any animal by-products completely from my diet and lifestyle was not difficult at all, so, no, meat does not tempt me one bit.