How did the band form?
Ae: Kaek, Ole and I used to play in a rock band together, but we wanted to do something new, so we went with EDM instead. However, EDM is usually just one DJ performing. We thought that it would be cool and fun if we played dance music as a band. After we got help from our former producer Danai Thongsinthusak to touch up the music, we went looking for a singer, and eventually chose Miew.
Why EDM?
Ae: As a rocker, I always wanted to write songs that would appeal when played live even to people who’d never heard them before. I found the solution when I went clubbing; I saw people having fun and dancing no matter what song was playing— that’s what EDM is all about. It’s exciting to see people enjoy themselves and dance like it’s the end of the world.
Ole: I used to play only rock and pop songs. I had to look it up on YouTube to even know what EDM is.
Miew: I used to be an opera singer in university, but EDM suits me and my lifestyle more.
Kaek: EDM has no limitations; we can totally go for it without being too heavy on our listeners’ ears. Rock ormetal can be too much for some people.
What does the name Boom Boom Cash mean?
Ae: I believe in feng shui, so Kaek suggested the name “Sieng Dung Tung Ma,” which means a loud noise that brings cash. That’s how we arrived at Boom Boom Cash.
What do you think of the EDM scene in Thailand?
Ae: It’s a big trend. Many new producers are taking the EDM direction, but the problem is audiences really don’t know much about it. A lot of Thai listeners think of EDM as this heavy mash of electronics, when actually it’s much more than that.
What was it like working with Sukie?
Ae: We changed our sound to something close to progressive trance. I am more involved in the performance part of the track, as Sukie thought the original version of “Forever Young” is too soft to perform live. The live version and the original one are really quite different.
How are the fans?
Miew: Working as an EDM singer, I meet both good and bad fans. Since we mostly perform at night, dangerous things can occasionally happen.
Ole: It’s one of our rituals at every live concert to give away our drum sticks. There was one time we didn’t do it because we weren’t prepared. So one of our fans came knocking on every door in our hotel trying to find me.
