Heineken teams up with Singapore rooftop bar 1-Altitude to launch new designer drinking concept
Drink to a new high at Heineken’s first designer bar at 1-Altitude this September 8.
1-Altitude will be home to Singapore’s first Heineken designer bar The Edge from September 8. New-Zealand-born, New York-based designer Lee Gibson is the brains behind the origami-inspired décor, which extends the existing bar at 1-Altitude.
This collaboration between Singapore’s rooftop bar and the premium Dutch brewer takes its cue from the Heineken Open Design Explorations Edition 1: The Club project, a series of design initiatives in which Gibson was one of the 19 selected emerging designers.
The Edge, designed to complement the spectacular views of 1-Altitude and encourage more interaction amongst drinkers, will be a permanent fixture.
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