How did it start?
It started in Phuket. We put our products in 4- to 5-star hotels, and then the tourists loved it so much that they wanted us to ship it out for them. So we started to export mainly to the US, Japan and Europe. We find it very complicated selling alcohol in Thailand as taxation is quite high relative to other countries.

Who drinks your beer?
We represent a chill lifestyle. We don’t want people to just drink to get drunk. We want them to enjoy what’s in their glasses. We’re not the best but we’re happy with what we are.

What makes it premium compared to other local beers?
We use 80% malt and 15% Thai jasmine rice. It’s been premium since we started because we really care about its taste from the aromatic hops, yeast and many things. But people have different tastes in beer, and we can’t force them to like ours.

Where can we get it?
Many outlets, such as Villa Market, and some restaurants, like Greyhound, Pladib, Hyde & Seek and others, sell our beer. We’re quite picky of where we will have our products sold.

What do you think about the craze over imported beers?
It’s really fantastic. Before this, people drank only what they’re familiar with, but now they’ve become much more open and more fun.