We put five supermarket varieties of the beloved snack to the test.

Masita

Price: B20 for 16g
Singha is behind this product. The taste is average, with its saving grace being the chili to lift the bland flavor. It then turns peppery and sour, but still no taste of seaweed. And we also don’t like that it’s chewy. Isn’t it supposed to be crispy?
Verdict: Tiresome.

Shogune

Price: B33 for 40g
Again, too chewy and zero flavor, so much so that we even asked ourselves, “Wait, did we just eat something? And if so, what was it?”
Verdict: Feels like you’re chomping on paper.

Seleco

Price: B17 for 10.7g
This seaweed may remind you of your B2-seaweed childhood. Its old-school style includes super-thin slices in smaller packages inside. It tastes quite sweet, like the ones you have in ramen soup—an almost melt-in-your-mouth feeling. The light aroma of shoyu and its iodine notes are quite appetizing.
Verdict: Classic

Dozo

Price: B39 for 36g
It’s a perfect balance of taste and texture, with an appealing color, thickness and shape. We like that they fry it very lightly, while acheiving perfect crispiness, just the way it should be.
Verdict: Surprisingly good.

Tao Kae Noi

Price: B39 for 40g
Tao Kae Noi is everywhere. You’ve seen the ads on TV, at the movies and on bus es ad nauseum. This famous brand, however, didn’t earn our top pick because its greasy, rancid smell turned us right off. It was also a bit bitter. Finally, the very thin and very dark seaweed is too salty. Water, please!
Verdict: Warning on the salt-safety level.

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