Social Media Week is a global conference that celebrates digital media with creative experiments, exciting (and sometimes heated) panel discussions and great case studies. In the past three years, it has expanded to 21 cities like Milan, New York, Paris, Rome, Tokyo and now, Singapore.

Here are the events we'll be attending and the coverage you can expect from us: 

February 13

11am: Keynote Address featuring Henry Mason of Trendwatching.com (Read our interview with him.) and Alan Soon of Yahoo Southeast Asia. If you've missed both the physical event and the live streaming, check out our live blog post for key moments.  

6pm: How to be a Trendspotter with Trendwatching.com hosted by Henry Mason revealed some of the best trendhunting sources in the world. Follow @IS_magazine for highlights and explore the #smwsg hashtag for more. 

February 14

6pm: Urgent Genius was a hilarious sharing session of some of the world's quirkiest brainwaves, most of which revolved around romantic notions in honor of Valentine's Day. Check out #urgentgenius and our tweets for highlights, as well as resources and updates shared by Iris Worldwide.

February 15

3pm: The Great Food Debate will see a Straits Times food writer and a food blogger fight it out over whose opinions are more credible. We'll be live-blogging this event.

5pm: The Women in Tech Panel Discussion will feature Girls in Tech founder Adriana Gascoigne, who we've interviewed. (Live tweets from @IS_magazine)

We will also be tweeting from various afternoon speakeasies. For details on all the events happening in conjunction with Social Media Week, log on to their official website.