The folks at Tiger Beer know you love their product, but sometimes just can't be bothered to wrestle with a cardboard box every time you want your next round. Well, the good stuff now comes in brilliantly-engineered eight-can roll-out fridge-packs. 

It's simple: Stuff it in your fridge, tear along the dotted-lines at the front of the carton and let gravity do the rest. As each can is taken, one rolls to the front to take its place. 

Tiger will be promoting the pack in roadshows throughout the month. They'll also be giving away LCD TVs, Mio TV subscriptions and mini-fridges, so head to www.facebook.com/TigerBeer.sg to get in on the action.