Half of my working life, I learned from Somkiat Onwimon at Pacific Communication. He isn’t just a boss who oversaw the plans, goals and policy—he jumped into action with production as well.

It’s important for a reporter to know everything, including scriptwriting and editing. Even if you can’t really do it, you should know and understand the basics.

I don’t like to report about individual conflicts or comments. I can do political news, but it must be a policy related issue—something that affects people.

Politics is not something you play at—it’s something you get involved with for the good of the public.

My philosophy is, as a news institution, we have a duty to produce our own news. We need to make other people quote us, not us quote them.

Topic choosing is a balance between what our audience likes and our philosophy. Our audience is every kind of people, kids to adults, working class to hiso, so we choose topics that have an impact on most people.

News is what you can use for tomorrow, not just something you know of and that’s it. If there are two actors fighting, whether you know about it or you don’t, there’s no effect on your life. But if the fuel price will increase, that concerns your life directly.

I don’t criticize or comment while I report on a subject and I don’t like people who do so. I think that the audience is clever enough. If I say what I think on my show, it’s just “my” idea. Compared to the other 60 million people, why am I going to be brainier than them?

My duty is to report the truth and let the audience decide for themselves.

My goal is that the audience will think of me when they want to know what is the truth of a story.

I would never trade my credit for anything. I’ve been in this business for 20 years and I will be here for a long time. The only thing that will keep me here is my credi.

I dare say I have a very clean background in this business. I always keep distance between myself and businessmen or politicians.

I want people who live in Bangkok to feel communal. I feel that today people just live here without feeling united. If you are in the same city and you don’t respect public things, society will be like it is today—a mess. We need social consciousness to grow.

I don’t define work as my life. I like working and it’s a part of my life, but I don’t agree with those who take work home, work on the weekend or talk business on the phone all the time.

When I work, I work hard. But when I rest, I rest, as well. I’d rather live my life like a farang, not like a Japanese.

Life is short and we don’t know when death will come. It’s not worth it to overwork.

I don’t collect money for my children. When they grow up, they can find it for themselves.

I like traveling. To be a news reporter, you have to see the real thing. Reading about it in the news doesn’t get you anywhere.

I wouldn’t know what to do if I had a billion baht. What I have now makes me happy and that’s enough.