Scrunchies, yes, the preposterously scaled-up loofahs and squiggly hair ties to complete a top knot or show off on our wrist, are finally back. Truth be told, they never really left the spotlight but recently Thai brands have been playing into this nostalgic trend.
BK scoured the Thai labels putting a fun twist on this versatile accessory for you to decide which scrunchie you’ll adopt into your OOTD.
Photo: Midi / Instagram
We’re starting off with a couple of affordable options. Midi shows a variety of shabby chic scrunchies with prices ranging from B49-B159. They carry youthful, easy-to-pair options like the simple eyelet cotton and the satin band with tiny rosettes. But they also have statement pieces like the larger but still delicate billowing lace scrunchies.
Photo: NSFG / Instagram
It’s not everyday you come across crochet hair pieces, and NSFG brings a little handmade flair to the table. Each piece has its own little quirks you can customize. However, there’s a limited amount of yarn, so if you spot something you like then you better act fast. Their scrunchies sell from B90 to B120 and have a distinctive look that’ll make it seem like you’re donning some kind of sea anemone.
Photo: Sardine / Instagram
Sardine, a studio known for their functional and decorative lifestyle and homeware items, have dipped their toes into scrunchies. Repurposing their trademark color-blocking grids and stripe patterns that we adore, their funky geometric hair ties comes in handy when you want to spice up your outfit or hair style. It’s priced at B195. Every piece is handmade using soft and heavy duty cotton.
Photo: Daily Squad / Instagram
Playing into the studs trend that we’re slowly spotting this year, Daily Squad edged up their otherwise minimalistic cotton scrunchies (B250) with a couple of sparkly silver metallics. Right now, there’s three colorways to choose from: white, baby blue, and black. We recommend matching the items with their current corporate collection to serve a subtle fashion look around the clock.
Photo: Brookray / Instagram
In their latest collection, Brookray upcycles the leftover fabric from their denim on denim pieces and turns them into adorable scrunchies (B350). The industrial navy blue is juxtaposed by the softer elements of its recycled cotton eyelet trimmings. They also ship worldwide, but if you want to check it out in person, this particular style along with their light-weight black and white version is available to try at the newly opened Thonglor 4 multi store
Loft Eyes.
Photo: Mitr / Instagram
Frequent Instagram shoppers will already be familiar with Mitr’s game. Their flirty and flattering tops have worked their way into our closets, and their scrunchies are following suit. The gigantic five petal satin flower (B390) comes in blue, pink, black, and a white cotton version, giving off an elegant look despite its playful shape. Plus, it’s a good dupe for the Sandy Liang’s Flower Power hair tie that’s been on top of fashionista’s wishlist during the height of the ballet core aesthetic and the bow and ribbon craze last year.
Photo: Brut / Instagram
This year’s Met Gala may have come and gone, but if you’re still looking to work “The Garden of Time” theme into your outfits, here’s an easy way to do it. Brut’s scrunchies (B590) disguise ruffly bands with whimsical floral and an extended strand of ribbon to add some more movement.
Photo: Ciclo / Instagram
With its voluminous four tier layer, the scrunchies from Ciclo (B990) don’t require any double knotting. You can simply tie your hair with a normal band and use their scrunchie to cover it up. They come in mustard yellow, muted seafoam blue, and hot chili red. Given the hefty price tag, if you’re looking to invest in a sophisticated, timeless piece or see how far you’re willing to splurge on a nostalgic accessory, this is the place for you. Also available to shop in person at Loft Eyes.