While many sellers are turning towards seasonal and refreshing bites for their summer menu, Kintaam, an ice cream sandwich shop originating in Chiang Mai has redefined “seasonal” with their latest Corn Smog Ice Cream Crunch.

 

In Thailand, summer doesn’t just mean unbearable heat waves. It also means smog—which affects some provinces more than others. Chiang Mai is still among the top 10 most polluted cities in the world, and the low quality air has been impacting health and tourism.

 

 

The Corn Smog Ice Cream Crunch is a milk ice cream dunked in their special baked corn flakes mixed with caramel and charcoal. The corn flake represents the burning of corn fields for farming which has contributed to the smog problem. 

 

 

Kintaam is no stranger to conceptual ice cream flavors. Previously, they partnered with multi-brand Convo to create an exclusive collection inspired by Charoenkrung, and they have also done event-based specials like the “piano key” ice cream to celebrate “In Memory of Ryuichi Sakamoto,” a film at the 2024 Japanese Film Festival.

 

To hammer home the lasting effect of this pressing issue, the corn smog-inspired creation will last until the season is over.

Bangkokians can try this special edition at Kintaam, Sathon 11, 061-452-6322, Open Wed-Mon 11am-8pm. Or you can visit the Kintaam Original Store at Ping Payom in Chiang Mai or at the Niman 11 pop up.