A new hub for home goods—and probably traffic in Phrom Phong.

On Dec 1, the Swedish born furniture chain store IKEA will be launching its fourth location in Thailand. Situated in the soon to be opened The Emsphere mall, this new branch will be the first in Southeast Asia to implement the City Center Store concept—meaning the location will be more accessible and will take a lifestyle approach to urban living.
 
The new showroom is centered in Sukhumvit, making it easily accessible by public transport. It’s good news for shoppers who don’t want to go all the way to Mega Bangna or Bangyai for Ikea for flatpack furniture. 
 
What’s more, fans of the Ikea Restaurant meatballs to pasta bolognese won’t miss out at this location, and the eatery will include a view over Benjasiri park. For convenience, Ikea also offers Market Hall Self Service for hungry visitors.
 
Spanning 15,000 square meters, Ikea Sukhumvit will take up the entirety of The Emsphere’s third floor. The shopping center is part of the Em District project—sharing founders with Emporium and Emquartier—and is hoping to elevate the shopping experience with features like the Live Arena Hall that contains up to 6,000 guests and Thailand’s first ever Tesla showroom.
 
News of the new Ikea in Phrom Phong at the long-awaited Emsphere first dropped in May of last year, and earlier this year Ikea made headlines when they decided to make their Thailand stores pet-friendly.

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