Johnnie Walker is celebrating 200 years by collaborating with some of Bangkok’s most respectable brands

Streetwear, ice cream, and cocktails; an unlikely combination but we’re happy to take it.

3 years ago

By Dietrich Neu for Grove: Coconuts Media Brand Studio | Dec 02, 2020

Streetwear, ice cream, and cocktails; an unlikely combination but we’re happy to take it.

By Dietrich Neu for Grove: Coconuts Media Brand Studio
| Dec 02, 2020

Good old Johnnie Walker has been a staple in Thailand for ages. Who doesn’t have a red-and-soda once in a while? The legendary Scottish whisky brand is celebrating its 200th birthday this month with a rebuff of its yearly “Keep Walking” campaign and a bunch of collaborations with well-respected Bangkok brands.

The most traditional pairing of the lot is with Vesper, the Convent Rd. pioneer helmed by award-winning mixologist Supawit “Palm” Muttarattana. Palm and Vesper are launching a canned mixer that takes inspiration from Johnnie Walker products. It’s meant as a kind of cocktail starter at home -- a canned drink that contains all of the ingredients of a cocktail except the booze.

The next one is by way of streetwear brand TKW, by way of fashion label Takara Wong. That brand has released a new collection titled “Walk Forward” that sticks to an easy-to-wear framework and leans on the more colorful and vibrant side of the clothing spectrum.

The next one is our favorite for obvious reasons. Guss Damn Good has launched a new ice cream flavor inspired by the 200-year-old brand. The flavor is based around Johnnie Walker flavor profiles, but they don’t elaborate any more than that. It’s Guss Damn Good though, so we have a lot of faith the new ice cream flavor will hit the mark.

To celebrate this whole shebang in a more formal way, Johnnie Walker is hosting an actual party: “Awakening Bangkok 2020”. The event will include sculptures, activities and even a film premiere in Thonburi and Charoenkrung areas between Dec 11-20.