Another Story is a Bangkok fashion brand that most of us have come to know pretty well over the past five years. Their collaborations and collections with some of the country’s best names in fashion and design are always a part of the news cycle. And here we are, at it again, with a new exclusive collection, this time as part of the brand’s fifth birthday celebrations. 

The collection, called the “Bangkokian” brings together a host of local and international design names to offer a range of knick knacks and attire that sums up Another Story’s ethos pretty well — motorcycle helmets, masks, prints, bags, shades, coffee mugs, shirts, hats, the whole shebang. The brands taking part include American Vintage, Coucou Suzette, Design Letters, IZIPIZI, MojiPower, The Sleeveless Garden, Monsoon Tea, Kad Kokoa, Bumshaker, Bangkok Bounce, Cosmos & Harmony, and a host of others. 

The collection itself is vast — too big to fit into a story like this — so head over to Another Story’s website for a full rundown. That said, some highlights include a swanky motorcycle helmet from Bum Shaker, special sunglasses from IZIPIZI that feature a fusion of the Thai and French flag designs, cute socks from French brand Coucou Suzette, and (our favorite) special edition prints of “The Bangkokian” — a mock-magazine designed to resemble the style of The New Yorker’s iconic covers. 

The “Bangkokian” will be available from now until Oct 31 at most Another Story locations, including the flagship store at The Emquartier, Another Mini Story at the Paragon Department Store and The Mall Lifestore Ngamwongwan. 

Visit www.anotherstorybangkok.com for more information. 

These days, everyone is in a mad scramble to move things online. Brick-and-mortar stores are just now coming back into the fold, but with the shutdown of nearly everything causes by the pandemic, and the realization it could happen again, a lot of brands are rethinking the way they approach customers online. 

Another Story, the Bangkok concept store that gathers designer products from all over the world, just recently launched its website and e-shop, and, frankly, this is what a lot of brands should be doing.  

First, let’s get the tech superlatives out of the way—it has a clean design, sharp mobile spacing, quick load times, and the journey from seeing something you like and actually buying it is painless. One of our favorite features is the “Instagram Picks” section, which are basically mini-lookbooks (presented IG-style). Click on one of the looks you like, and you can start shifting through the products, from there it’s about two clicks to buying the thing you want. 

Shopping the traditional way is just as simple, with the website broken down into sub-sections like you are used to. Finding sub-categories is easy, and we absolutely love the “Bangkokian” section that stocks local designers. 

But what takes the website to another level for us (and this is really the part more brands should follow) is the “Stories” section. It’s basically a mini-media website, with all kind of relevant content written about trends, style tips, home decor and other topics to keep your creative juices flowing. It gives us a reason to go back to the website regularly, not just when we want to buy something. The stories do focus on the brand itself, but in a tasteful way, like this piece about how one of the French soap brands has evolved their product over the years. 

It’s a straight-up good website if you are shopping for clothes, decor, tech, or just some ideas. Check it out. 

https://anotherstorybangkok.com