Central Department Store Group and The 1 have launched a new loyalty program in Thailand aimed specifically at expats—and it is more than just about shopping discounts. The new program intends to be an expat community hub of sorts, with promotions, events, and brand collaborations that aim to make living in Thailand even more convenient than it already is.

The membership program, called The 1 EXPAT, will include shopping promotions, tailored shopping experience, access to special events and pre-sales of sought-after items, as well as privileges across Central Group’s stores, such as TOPS, Supersports, PowerBuy, B2S, CMG, Centara Hotels & Resorts, Thai Watsadu, goWow, BnB Home and Auto1 to name a few. Whether you are shopping for new running gears, looking to redecorate your apartment, or planning your next beachfront getaway, the membership program aims to bring plenty of value-for-money deals.

Another strong suit is the extensive partnerships. With a network of over 3,000 partners and 32,000 service points nationwide, the benefits you’ll receive go beyond just Central or Robinson-branded stores, and the program will continue to grow, with plans to expand partnerships. 

Members of The 1 EXPAT can collect points with every purchase made across Central Group and other participating parties, and those points can be conveniently redeemed for cash coupons, exclusive discounts, and other benefits, through The 1 mobile application, where you can keep track of your points and discover exclusive deals, as well as events that will help you meet other expats in Thailand.

To apply for The 1 EXPAT, check out the link here.