The wait is over as French beauty authority Sephora has finally opened its first flagship store in Thailand, located on the first floor of Siam Center. Makeup junkies camped out to be the first to get a glimpse of the store's products with some 30 brands to pick from, including Sephora’s in-house makeup, skincare, and accessories.

 

As you'd expect, they’ve also introduced some makeup brands only available in the store, like Too Faced, Amazing Cosmetics, Tarte, and Josie Maran, as well as exclusive skincare brands like Peter Thomas, For Beloved One and Boscia. They are also playing host to the world’s first Sephora Haircare Favourites Wall, a customer-focused guide to what’s hot in the hair care scene, with featured brands including Percy & Reed, Living Proof, Oscar Blandi and Alterna. Of course, you can also expect big-name prestige brands like Nars, Dior, Lancôme, Shiseido and Benefit.  

 

The big news is that the products are not overpriced, comparing favorably to the prices in the Malaysia and Singapore stores, contrary to what some people had feared. Beauty addicts might be a little disappointed that a lot of big brands like Urban Decay, Bare Minerals and OPI are still missing, but they’re promising to bring in new names every three months. Stay tuned to BK for more details.