International denim label Wrangler has opened its flagship store at ION Orchard.

The 200 sq. meter outlet showcases Wrangler’s signature denim apparel including new innovations such as water repellent and fully reversible jeans. In addition, there’s the new Laser Denim range which allows customers to stylize their items with a specially crafted bullet pen. The store at ION will also be one of the first in the region to feature Wrangler’s premium Blue Bell line for men.

The men’s range retails from $99 for jeans, $69 for shirts and $39 for T-shirts. The women’s line starts from $99 for jeans, $69 for shirts and$49 for T-shirts. Wrangler’s Blue Bell men’s line is also available from $499 for jeans and $239 for tops.

Wrangler at ION Orchard is open at 10am to 9.30pm every day.