It’s taken a while for beach clubs to finally take hold in Thailand. After Samui and Phuket, Hua Hin is the latest to catch on. The very stylish Putahracsa (032-531-470, www.putahracsa.com) is launching its very own Oceanside Beach Club (www.oceansidebeachclub.com) with the requisite day beds, cocktails and grilled seafood. Sunday BBQ brunch is B750 net (a selection of drinks is included) from 11:30am-3:30pm. If you also want to stay there, a weekday Cool & Relax package is B9,600 for a room and B13,600 for a villa featuring a two-night stay with breakfast, 45-min anti-stress massage for two, one Thai set dinner at Oceanside and an upgrade, subject to room availability. Add an extra B1,000 for Fri and Sat nights, though.