Established in 1995, Hera’s MO has always been about “Seoul Beauty”—clear skin, subtle yet intriguing makeup that’s suitable for Asian skin tone. After Jennie Kim from Blackpink became the ambassador in 2019, the brand reached new heights with Gen Z and millennial shoppers. Now, Thai fans can get dibs at the Central Chidlom pop-up opening today. 

 

 

No more pre-ordering and waiting around for shipments. Their popular black cushion foundation comes with a satin finish that’s semi matte and light on the skin. Though Hera doesn’t carry a full range of skin tones, the current collection can be suitable for yellow and pink undertones. 

 

 

The sensual lip liner has a velvety effect but still maintains a natural fee, and their pointed applicator stick makes for a high level of precision. 

 

 

Hera has also officially launched a Thai online shop via Lazada. Visit their website for more information.