Hotels, restaurants, and catering (HORECA) industry professionals play a pivotal role in the hospitality and food service world, and they are in for a treat this month.

THAIFEX - HOREC Asia 2024, taking place from March 6-8, 2024 at IMPACT Muang Thong Thani in Bangkok, beckons HORECA professionals to revolutionize their businesses and become leaders in the industry's future. 

This event transcends a typical trade show, offering an immersive experience into the complete HORECA value chain across nine dedicated segments, encompassing everything from bakery and ice cream to technology and wellness.

Attendees can explore six transformative trends shaping the HORECA landscape, including sustainability, digitalization, and plant-based menus. The event fosters lasting connections, with over 20,000 industry leaders and 500 top buyers convening to open doors to new markets and revenue streams.

On the exhibition floor, the THAIFEX - HOREC Xperiential Zone is a dedicated space catered to leading HORECA innovations, offering a deeper exploration of each area. Attendees can enjoy complimentary value-added programs, including expert-led guided tours and personalized advice from professional kitchen planners.

With 36 sessions and 13 live demonstrations delivered by 69 experts on two dynamic stages, expertise thrives. The THAIFEX - HOREC Academy fuels growth with inspiring forums, culinary demonstrations, and live workshops led by industry leaders, including Thai Spa Association President Sunai Wachirawakarn, Dusit International Chief People Officer Dr Niramol Jindanuwat, and PARKROYAL Suites Bangkok General Manager Arijit Ghosh. Attendees will gain invaluable insights from eight essential tracks on the Main Stage, covering leadership, future-proofing businesses, and the latest hospitality trends.

Attendees can also see the future of HORECA firsthand as they celebrate nine THAIFEX - HOREC Innovation Awards winners and 27 finalists. That’s not all, as the event experience will be further enhanced by live competitions like the ASEAN Barista Team Championship and the Thailand Ultimate Housekeeping Challenge, which add an electrifying element to the three-day trade show!

THAIFEX - HOREC Asia 2024 presents a unique opportunity to shape the future of HORECA. Register here and be part of this transformative event, which will be brimming with potential “Eureka!” moments.