Minimalist flag-bearer Muji has just unveiled a massive new space in central Bangkok.

 

The Tokyo-born brand has opened an 1,800 square-meter concept store on the seventh floor of Central Chidlom that boasts exclusive fashion sub-labels, a cafe, a showroom, and much more. 

 

This sprawling new branch features exclusive product lines you won’t find at any other Muji stores in Thailand. For example, items from the brand’s genderless Labo fashion line, upcycled fashion from ReMUJI, and, for the first time, their fashion and lifestyle capsule collection Muji Idee. 

 

Other touches make this Muji a one-stop shop for all things home and lifestyle. If you’re planning to decorate your abode with more plants, there’s Muji Green. The Muji Showroom, meanwhile, presents an entire room decked out with Muji products and even features on-site interior advisors to help you Muji-fy your living space, and a collaboration with teamLab lets your little ones express their creative sides with interactive games and activities. 

The cafe will be the first in any Muji store in Thailand to sell food. Expect bited likes Japanese-style bento boxes (B159), onigiri (B39), and baked goods like Hokkaido milk sugar buns (B39), plus coffee and matcha-based drinks (from B60).

 

Muji already has 22 branches in Thailand, and Muji fever shows no signs of settling as the brand is set to open more branches later this year.