Siam welcomes a Japanese curry-rice champion.
Move over Coco Ichibanya, there's a new curry contender in town. Tokyo-hailing Hinoya Curry has slipped into Ratchaprasong’s still-quiet new mall, The Market.
The chain, which now numbers 50+ outlets, was started in 2011 in Yushima, Tokyo, by Masaru Hiura. Six months later, he had opened a seven-seat outlet near Kanda Station.
This was the shop that shot Hinoya to fame, taking top honors at the Kanda Curry Grand Prix 2013, an annual festival that sees curry shops from around Japan take part in a cook-off with winners selected according to the votes of attendees.
Masaru's curry, which he claims was inspired by his grandmother's recipe, certainly brings something new to Bangkok's quick-stop curry scene—the sauce is sweet and tangy, not to mention incredibly rich thanks to hefty chunks of beef or pork.
Enjoy your curry with katsu (deep-fried pork cutlet) at B220 for a medium pork curry or B240 for a medium beef curry, or with chicken nanban (tartar sauce) for B210/230. Add a raw egg, a Hinoya specialty, for B20, or customize it with everything from spinach (B40) to tempura shrimp (B100).
You can also upgrade to a variety of sets, but we suggest steering clear of the super-sweet potato salad.