Rodriguez who? In the ‘70s, an American-Mexican folk musician named Sixto Rodriguez cut two albums that didn’t go anywhere in the US (fact, he was dropped by his record label Sussex just weeks after his last one came out), but was huge in South Africa where he reportedly sold at least half a million albums. The Oscar-winning Searching for Sugar Man is an investigation into the myth that is Rodriguez, who according to urban legend, set himself on fire after a failed concert.