Occupying a rickety two-storey shophouse in Kampong Glam, Goodluck Bunch is a simple 1,300 sq. ft space selling men's and women's fashion and accessories.

The store curates a selection of under-the-radar and ethical brands from countries such as Denmark, France, Hungary, Australia and the US, and notable names include Danish utilitarian streetwear brand Wood Wood, Nothing, an Australian fashion label with an irreverent aesthetic inspired by pop culture and Novesta, a Slovakian brand known for its minimalist sneakers that are made using a unique bonding technique.