Inspired by the Japanese White Day tradition (when boys give gifts in return to girls' gifts one month after Valentine's Day), the namesake bake shop serves up sweets with creative presentation. Recommended items include White Day shortcake, strawberry dome, bread pudding, fruit puff parfait, Japanese melon shortcake and The Box, a gift box-looking cake. 

Now with sevens outlets across Bangkok: Mega Bangna, Central Rama 9, Central Ladprao, The Circle Ratchapruek, The Mall Bangkapi, Siam Center and Central Westgate.