The craze for Korean shaved ice desserts, bingsu, has reached fever pitch with the opening of the mother of them all, Sulbing.

The behemoth, which now has more than 490 stores the Land of the Morning Calm, had humble beginnings 453 kilometers southwest of Seoul, in the the port city of Busan.

Your classic bingsu comes topped with injeolmi (soy powder) and red bean (both B210), milk syrup and the occasional tteok (rice cake) but you can also order melon (B385) and yogurt melon (yogurt, cheesecake and half-melon, B395).

Alternatively, skip the ice and tuck into some toast or savory cheese stuffed tteok (both B140).