Silom’s new Hej Street Beauty is a one-stop destination for makeup junkies that, for once, sits outside the mall.

The neon-tinged, party-soundtracked standalone store stocks a massive selection of cosmetic and beauty products from brands both local (Cutepress and Mistine) and international (Anna Sui, Wet n Wild, Maybelline, Chloe, Daeng Gi Meo Ri).

In fact, you could spend many blissful hours browsing the store’s four beauty zones, from the “Bath & Body Lab,” packed with moisturizers, cleansers, masks, makeup removers and body scrubs, to the “Nail Bar,” all about polishes and mani-pedi tools.

Put your feet up at the “Beauty Bar,” where you can test products while charging your phone. Also, look out for monthly promotions like buy-1-get-1-free on Mizumi UV Water Serum Sunscreen (B890) and 50-percent off Corine de Farme Cleansing Foam (B250 for 150ml) through May 7.