The most ambitious modern art museum in Thailand sits in a converted 3,000-sq-meter warehouse, a 30-minute drive east from Chiang Mai center. Inside is a mix of rotating and permanent exhibitions from the personal collections of Jean Michel Beurdeley and his late wife Patsri Bunnag, together with their son Eric Bunnag Booth (Jim Thomson’s international marketing director). The focus is on emerging local artists and contemporary masters like the late Montien Boonma, Kamin Lertchaiprasert, Chatchai Puipia, Araya Rasdjarmrearnsook, Navin Rawanchaikul, Natee Utarit, Vasan Sitthiket, Pinaree Sanpitak and Rirkrit Tiravanija.