Ermenegildo Zegna (Siam Paragon)
A new look for the menswear giant.
While Siam Paragon’s shops have come and gone, menswear giant Ermenegildo Zegna has stayed looking pretty much the same since the launch of the mall 13 years ago.
That’s until a recent makeover gave the Italian sartorial master’s corner store a sleek update: goodbye boring brown everything; hello beige clay tile walls, wood accents and stark lighting.
The decor is an upscale fit for the full range of products from Ermenegildo Zegna’s spring/summer 2018 collection, in which designer Alessandro Sartori experiments with a sweet-and-soft palette across light and loose silhouettes. Turn heads with the Freesia-colored jacket (from B50,000) and rose pink wide-legged pants (B28,500).