The country’s biggest luxe spa product maker, Harnn, now gives courses on the therapies, techniques and culture of the wellness industry.

The Asian Holistic Academy isn’t just for industry pros but anyone who wants to brush up on a little pampering know-how, offering short courses such as the one-day back and shoulder massage training (B4,000) and a three-day traditional Thai massage package (B10,000).

There are also spa treatment and aromatherapy courses. See their website for the full selection. 

Professional courses go on for 80 hours, cost B16,000 and are certified by Thailand’s Ministry of Education.