Buzz: Run by the same owners behind Pronto, the Japanese-inspired British clothing label Superdry now has its own home at Siam Center.

Vibe: Raw wood meets brick, with polos, shirts, bags and shoes divided into separate sections.

Goods: Superdry has you covered from head-to-toe, from their headphones (B3,450) to plain polos in various colors, plaid shirts, colorful chinos and their signature Japanese graphic t-shirts. Think tees in tones like red, blue, navy and grey with the Superdry logo and worn Japanese characters. (T-shirts start from B1,450, shirts from B2,000 and pants from B2,000.) Rugged-messenger bags and backpacks made from canvas, leather and thermoplastic polyurethane (waterproof) can be found here, too, starting from B3,000.

Why you’ll be back: For their playful Japanese-Americana design. And although the price tag is slightly high, the brand does use high quality materials, most notably with their tops. Nutthachai Bunluthangthum

Venue Details
Address: Superdry, 1/F, Siam Center, Rama 1 Rd., Bangkok, Thailand
Phone: 02-658-1000
Area: Siam
Opening hours: daily 9am-8pm
Report a correction