It’s street-meets-luxury vibe at this high-end streetwear label’s Bangkok flagship.
Off-White, one of this year’s most-in-demand fashion brands, has opened its latest flagship Bangkok store in Siam Paragon.
The new store's sleek futuristic decor recalls the one in Seoul, Korea, dominated by clean light blue floors, metal framed glass walls and white fluorescent lights. Completing the design, wireframe couches and chairs, a matte black rug and clothes racks featuring the brand’s signature stripe branding give the space an overall edgy, street-meets-luxury vibe.
Currently on display is the label’s latest men’s and women’s Fall/Winter 2018 collection, as well as the highly coveted Vulcanized Low-Top Sneakers (B9,000), the CST-100 Moto Wrap Sneakers (B28,500), the women’s Mini Black Box Bag (B35,000) and the Canvas Backpack in red (B22,000).
To celebrate the store’s opening, the brand also introduced an exclusive “Bangkok” capsule collection that was only available for die-hard fans to purchase on the opening day. Offering outerwear pieces like hoodies, jackets, T-shirts, flannels, pants and caps, the collection is dominated by the brand’s trademark bold “Barricade Tape” graphics, this time in a black and yellow color scheme.
Off-White is a high-end Italian streetwear label founded by Ghanaian-American creative designer Virgil Abloh in Milan, Italy, in 2012. The brand specializes in men's and women's clothing, with current designs ranging from graphic T-shirts and hoodies to sandals and other accessories featuring the brand’s trademark bold stripes, as well as its name “White.”