Marcus Wainwright and David Neville had no fashion or design experience when they launched Rag & Bone more than a decade ago.

Previously stocked at Next to Normal, the denim brand combines classic British tailoring with modern, NYC-influenced deconstructed elements.

The brand is also known for its DIY Project, a series of photo shoots with models such as Candice Swanepoel and Miranda Kerr wearing Rag & Bone jeans, with no stylists or studio tricks.