The world’s greatest brands owe their stellar reputation to the quality of their service and products, but also the depth of their heritage. Be it Chanel, founded by the eponymous designer in 1909, or the luxury leather accessories maker Hermes, founded in 1837, the great fashion houses have enduring appeal that has lasted generations. In Bangkok, Central best represents that ideal. Founded in 1947, Central is where generations can meet over a shared passion for beauty, craftsmanship and good taste. But preserving heritage also means looking to the future, breaking new trends and spreading new ideas. That’s why Central Chidlom and Central Embassy can connect generations and styles like no other space in Bangkok.

A visit to Central Chidlom will never fail to bring back fond memories to grandparents who have known the department store for decades. As your grandmother fondly recollects that beloved handbag bought here, and which she still has, you can steer her towards some of your favorite brands at Central Embassy.

It’s not all global luxury names, too. Explore the THAITHAI section of Central Chidlom for the top names in Siamese couture: Kingkan, Kloset, Milin, Vickteerut, Asava, Vatanika and many more. Feeling a bit more inter? Take mom and dad to Central Embassy to introduce them to the world’s most exciting up-and-coming brands at the carefully curated concept store SIWILAI.

Some of the most important flagship stores are here, too, such as the multi-story Ralph Lauren boutique. With its mix of vintage Americana flanked by bold designs from its latest runway shows, it represents that perfect balance between old and new. Central Embassy and Central Chidlom are also about bridging generations by offering carefully crafted objects that tell stories which speak to us all.

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