Central is home to the world’s greatest brands and many a restaurant with Michelin stars in their home country. But Central is more than just a superlative shopping and dining experience. As one of the storied retail brands in Thailand, Central has been the shopping destination of choice for demanding Bangkokians for generations. Today, that heritage continues to bring families together as it is passed on from parents to children and grandparents to grandchildren.

Central’s enduring legacy evokes the qualities of a well-loved classic car transmitted from father to son, or a beautiful necklace passed on from mother to daughter. Just like these treasure encapsulate a bond and tradition, the Central experience is one that lives through both the quality goods and the attentive service we offer. Central is a space that embodies the values of classic luxury: lasting quality and respect for tradition.

At Central Chidlom, grandparents and parents will be familiar with much of the department store’s expertly curated selection, while Central Embassy and its sweeping free-form architecture has its sights firmly set on the future. Navigating the two, younger and older generations can share what they love and desire while spending time together.

So deep is Central’s role at the center of Bangkok, parents will often recall where they bought a first watch or piece of jewelry, evoking nostalgic moments for their children to treasure the stories behind their family heirlooms. Conversely, young generations can introduce parents to the cutting-edge labels at Central Embassy by describing the creative forces behind them.

Just like Central Chidlom and Central Embassy are connected, older and younger generations can also connect through sharing the good life. Tasteful lifestyle and exquisite experiences are values that will always bring us together. These are the values Central has shared with Bangkok’s families for decades, and which still come across everyday in our graceful Thai-style service. To this day, Central remains the perfect place for young and old to connect and continue creating their own stories for generations to come.

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