"Vick’s Weekend has had strong branding since the beginning: these are ready-to-wear clothes you can wear 24/7. They don’t have to follow the trends; these are basic pieces for any occasions, very well suited to classic Thai tastes. It’s more casual than Vickteerut, but just as iconic. Despite the minimal designs, the pieces stand out as unique thanks to well-selected materials and fabrics.

The brand has been a long time coming. Rewind almost 10 years and Rotsaniyom was a popular T-shirt brand at Chatuchak before expanding their line to dresses and men’s shirts. Then came the premium “White Label” line, offering more artistic, all-white designs. To top it all off, Rotsaniyom White Label opened its first flagship store at Siam Center’s designer zone in October, this year.

 

 

 

"Lalalove London pops to mind immediately. It’s not quite new globally but very new for Thai consumers, and it’s received a very good response. Print patterns are really hot right now, and this label has a unique character: fun, simple patterns with themes that are easy to understand. The pieces really fit the character of our country, too.

This brand started as a graduation project before growing into a proper made-to-order footwear business. We’re particularly impressed by the irregularly-patterned shoes with exposed steel heels in black, white and grey. After going a little bit quiet, they recently came back with a line of slippers as well as an official web store. Shop online at wrongsole.com

 

"I’m in love with their modern and conceptual approach to footwear design. Their minimal aesthetic really resonates with the concept of city living. The shoes are beautifully crafted with genuine leather and top notch materials. They are also tackling the unisex approach which is really refreshing to see in Bangkok’s fashion scene."

 

Milin Yuvacharuskul’s Milin and Vatanika Patamasingha’s Vatanika are two of the fastest-rising labels in the land. After a busy past couple of years, they’re now standing on equal footing with luminaries like Soda, Greyhound and Kloset.

 

"If I had to pick young Thai designers who have performed the best over the past year, I’d pick Milin and Vatanika. Milin made such a clear statement of her character and customer base, that personally I had doubts whether she could come up with new collections without losing her identity. But she’s done it, and continues to do it. As for Vatanika, I like the exotic design. She dares to aim high, too. The brand focuses on luxury evening gowns with fresh designs and custom finishing.
I wasn’t sure Thai customers were ready for such high-priced dresses, but she’s already proven successful. The quality of the brand is also worth the price.

 

If you follow Thai designer brands, you would have noticed the swift development of Painkiller over the past couple of years—from a pop-up stall at flea markets to a shop in Siam Square to a spot in Siam Center’s Thai Designer Zone to joining the country’s high-flying brands as a member of Bangkok Fashion Society. We love that they’ve retained their focus on modern menswear that’s not too dressy—and that their prices are still the cheapest among local designer labels.