Though founded only five years ago, Super Machine Studio is already known as one of the most creative architecture firms in the country due to its various architectural projects, from the playful Bangkok office of Saatchi & Saatchi, Bangkok University’s International Center to the facilities for Big Mountain Music Festival happening this weekend. BK talks to the studio’s founder Pitupong Chaowakul, 38, about being a nerd and the present state of Thai society.

I have a childish imagination. As a kid, my parents both worked hard as doctors, so I spent a lot of time at home watching cartoons and playing with my toy robots. This expanded my imagination. And I still tap into that today in my work.

I love science fiction more than fantasy. For me, fantasy is surreal, but I prefer fiction that points at a possible future. This helps you work creativity to make things happen.

I like small offices. I’ve never worked with more than 10 people in my office. When I graduated from architecture at Chulalongkorn, it was the time of the Tom Yam Kung crisis so I decided to go work abroad in Singapore, where we had only four people. It was the same in my next job in the Netherlands, too. Now I have only 6-7 employees.

Living abroad expands your mind. You have to adapt to different societies. In Singapore, for instance, things are quite strict, while in the Netherlands, where I did my master’s in architecture and city planning, there is so much freedom. People aren’t afraid to voice their opinions, there, which brings great rewards.

Working with people your age is not always ideal. I founded a company with my friends right after I came back from the Netherlands. But it didn’t go well as we all wanted to do things our own way. That’s why I started Super Machine five years ago. It’s my killer machine.

Architects are like ducks. We can do everything, but only a little bit of each, like ducks can only swim, dive and fly a little. Architects must know a bit of everything to drive them further.

Architecture records history. It’s not just about designing something to serve the needs of people; it must say something about changes in society, too.

New and old architecture can sit side by side. All over the world, there are lots of old buildings that have been preserved for new forms or uses, like Las Arena, a decayed bullring in Barcelona, Spain, that’s been transformed into a mall complex rather than being razed.

I don’t believe in making timeless designs. Some people think that our designs are too bold and that people will get bored with them after a short time. But sometimes when you’re preoccupied with making something timeless, it limits your real creativity.

Thais often make hasty decisions. When you don’t think things over you end up with skin-deep beauty. Just look at government projects or when local administrations decide to build something with a Thai touch. They end up not designing it properly and coming up with some weird building with weird Thai touches.

I love to play with cultural issues in my design. The Big Mountain festival is a turning point for my work. When I was assigned to create the facilities for the festival, I discovered that I love to approach our culture in a sarcastic but creative way.

I love sticker-selling street carts. They totally reflect our culture. Somehow three unrelated things—stickers, colorful balloons and ceramic piggy banks—can be sold side by side and they make perfect sense.

Thai society is insane now. Looking at the political turmoil, it’s clear we’re living by emotions not logic. Many people are posting things on Facebook and assumingpeople all over the country think the same. It’s not the case! There are millions of people out there who aren’t your friends on Facebook and they don’t think the same as you. Look at things logically.

Design is so broad nowadays. Everything is merging together. That’s why Super Machine isn’t limited only to architecture—we love to create everything.

I can’t do any one thing for too long. I always work play on Facebook while working, chatting and walking around. I never read one book at a time as I love to read a little of each. That’s why I always have dozens of books on my bed stand.

I like nerdity. It’s good to really understand an issue that you’re interested in. It’s fun to be deeply fascinated in something—it makes the working process flow nicely, too.

I love challenging myself, trying new things and seeing how far I can go. I used to go biking with my employees and found out these grandpas and ladies would easily overtake me. How could that happen? I went crazy training so now I can easily ride 300 kilometers. Next I aim to do a triathlon.

Travel is my ultimate passion. I work to save money to travel.

Traveling helps you understand why things are the way they are. You experience history and see the journey of people and things over time. Then you can apply this knowledge to your future tasks.

The more you see, the more you grow. That’s why I always bring my employees along when I travel to places like India, Cambodia, Spain and Japan. I’m planning to go to Peru next.

Freedom is important. I work with customers who give me the freedom to create work the way we want to answer their desires. I also work to save up money to travel anytime that I want without having to worry about timeframe or work preventing me from doing what I want to.

Trust your instincts. This is what I’ve learned as I’ve gotten older. The more you use reason, the more it will restrict your imagination.

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