Photos courtesy of Maiiam

Patron of the arts and and Bangkok bon vivant, the late Patsri Bunnag amassed an incredible fashion collection.

The year’s most important art opening occurred this month in Chiang Mai. Maiiam Contemporary Art Museum launched to much fanfare with a retrospective of Cannes-winning director Apichatpong Weerasethakul’s work. The minds behind the museum are avid Thai contemporary art collectors Eric Bunnag Booth, 47, Jim Thomson’s international marketing director, and his stepfather, Jean Michel Beurdeley. Here, Booth explains why they chose Chiang Mai and their hopes for putting Thailand on the world’s art map.